Frieze Week 2025: An Essential Guide to Contemporary Art for Collectors and interior design lovers

As Frieze Week returns across London, from gallery late openings to Modern Nature along Sloane Street with works by Marc Quinn (just at the cor

ner of Cadogan Place by Hérmes), Maya Rose Edwards, James Jessiman transform the shopping district to a contemporary art landscape. What I love about Frieze  is the attraction of collectors, curators, and design specialists worldwide, it recognizes art's transformative potential within architectural spaces.

Kudzanai-Violet Hwami 'Girl by the Veranda', 2017

For enthusiasts of luxury interior design, Frieze Week represents far more than an art market event, it reflects the power to define the character, narrative, dialogue of a space and elevate residential and commercial spaces into full sophistication.

At Studio Augustine, I believe a beautiful interior is not one that simply functions or looks magazine finish, a beautiful interior design is thoughtful with an approach that thoughtfully blends art, architecture. Art functions not just something decorative but as a fundamental element that shapes spatial narrative, reflects personal identity, and creates moments of contemplative beauty. I often look at a lot of art that can be reflected to the client’s heritage or emphasize the narrative within a commercial space. Whether curating contemporary works for a Knightsbridge project or selecting sculptural pieces for a hotel project, Frieze Week presents an opportunity to discover works of significance.

Some of the works during Frieze as an interior designer I am excited to seeing:

Danielle McKinney at Galerie Max Hertzler (41 Dover Street, London, W1S 4NS) - the work is just captivating, dream like, time has stopped for leisure.

Kudzanai-Violet Swami at Victoria Miro Gallery (16 Wharf Road, London, N1 7RW) - the past, fused with the present, to regain sense of self)

El Anatsui, October Gallery and Goodman gallery,(24 Old Gloucester Street, London, WC1N 3AL) a true showstopper, formerly with staggering installation former at Tate’s Turbine Hall, challenging the way we look at sculpture, need I say more.

Massimiliano Pelletii, Bowman Sculpture (6 Duke Street, St James, London, SW1Y 6BN)  - stone sculptor interesting from the same stone as Michelangelo.

Love to hear what other works you have seen and found inspiring and hear your thoughts on the works mentioned above. Send a message on instagram

Axx